Saturday, 19 August 2017

The future of NAR: Action will be the measure, not words

The future of NAR: Action will be the measure, not words

The Future Of NAR: Action Will Be The Measure, Not Words

Realtor Sam DeBord responds to The Inman Files on Bob Goldberg’s new leadership term at the National Association of Realtors.



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Can my buyers back out if they change their minds?

Can my buyers back out if they change their minds?

Can My Buyers Back Out If They Change Their Minds?

Those words: “Can my buyers back out of a house if they don’t like it?” shouldn’t be uttered. Peter Lorimer of PLG Estates delves into why.



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10 ICSF marketing truths that smacked me in the face

10 ICSF marketing truths that smacked me in the face

10 ICSF Marketing Truths That Smacked Me In The Face

Here are my top 10 “gotcha” real estate marketing insights and takeaways from this year’s Inman Connect San Francisco.



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What condo amenities do today’s buyers desire most?

What condo amenities do today’s buyers desire most?

What Condo Amenities Do Today's Buyers Desire Most?

Which features truly draw condo buyers in? Here's our list of the top five irresistible amenities that homebuyers desire most.



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Friday, 18 August 2017

3 ways to turn Facebook into a steady source of buyer leads

3 ways to turn Facebook into a steady source of buyer leads

3 Ways To Turn Facebook Into A Steady Source Of Buyer Leads

Real estate agents have several powerful strategies at their disposal to turn Facebook into a steady source of buyer leads. Here are our top three.



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6 ideas to fuel your real estate prospecting efforts

6 ideas to fuel your real estate prospecting efforts

6 Ideas To Fuel Your Real Estate Prospecting Efforts

Traditional prospecting still works, to an extent. But why stop at traditional when there are so many affordable ways to boost your prospecting efforts?



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Realogy’s NRT appoints new SVP and CFO, Roger Favano

Realogy’s NRT appoints new SVP and CFO, Roger Favano

Realogy's NRT Appoints New SVP And CFP, Roger Favano

After several announcements earlier this year about movement in Realogy's executive suite, the real estate giant had been largely quiet about any hiring announcements. But clearly Realogy is still tweaking its all-star lineup: Today the company announced that NRT, which operates a number of Realogy-owned real estate brokerages, had appointed Roger Favano as its new chief financial officer and senior vice president.



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$1M neighborhoods on the rise in coastal metros: Zillow

$1M neighborhoods on the rise in coastal metros: Zillow



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Brokerage moneyball: Trusting data over your gut

Brokerage moneyball: Trusting data over your gut

Brokerage moneyball: Trusting data over your gut

Save My Spot The real estate marketplace is changing, and quickly. What were once outstanding ideas may have outgrown their usefulness.



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NAR CEO Bob Goldberg: Disrupters aren’t ‘the bogeyman’

NAR CEO Bob Goldberg: Disrupters aren’t ‘the bogeyman’

NAR CEO Bob Goldberg: Disrupters Aren't 'The Bogeyman'

Realtors can be a fearful lot, seeing threats in new technologies and new business models that might change the way they do business. The National Association of Realtors (NAR) has in some ways encouraged this mindset, often disparaging companies such as real estate tech giant Zillow Group.



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How to grab your ideal clients with Facebook’s target audiences

How to grab your ideal clients with Facebook’s target audiences

How To Grab Your Ideal Clients With Facebook's Target Audiences

In this post, we’ll look at the three audience types that Facebook lets advertisers target, and which audience has the biggest payoff.



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Which cities are best for flipping houses?

Which cities are best for flipping houses?

Which Cities Are Best For Flipping Houses?

WalletHub recently evaluated 150 of the largest U.S. cities across 22 key factors to see where the living is good and the home flipping is most profitable.



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Thursday, 17 August 2017

10 tips to get the home sold once and for all

10 tips to get the home sold once and for all

10 Tips To Get The Home Sold Once And For All

When selling a home, there are many elements that come into play, including price, condition and staging to name a few. Here are 10 tips to get a home sold.



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Real estate video marketing: 3 ways to generate leads with social media

Real estate video marketing: 3 ways to generate leads with social media

Real Estate Video Marketing: 3 Ways To Generate Leads With Social Media

Katharine Loucaidou shares her top three insights to generate more real estate business by creating rapport through real estate video marketing.



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The Inman Files: Can NAR and C21 reckon with ghosts of the past?

The Inman Files: Can NAR and C21 reckon with ghosts of the past?



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Agents sell homes for more than FSBOs: study

Agents sell homes for more than FSBOs: study

Agents Sell Homes For More Than FSBOS: Study

Academic research has often cast doubt on the value of real estate agents, but a new study will come as music to their ears. It suggests that homeowners will net roughly the same proceeds whether they sell through a real estate agent or take the FSBO (for-sale-by-owner) route.



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From our new editor-in-chief: The future is the intersection of people, property and tech

From our new editor-in-chief: The future is the intersection of people, property and tech

From Our New Editor-In-Chief: The Future Is The Intersection Of People, Property and Tech

When I started working in journalism, there was no such thing as Instagram, Airbnb, Uber, or many of the other useful apps and services we take for granted today. At that time, many media outlets were still trying to figure out how to use the internet.



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How to brand using your no. 1 resource — you

How to brand using your no. 1 resource — you

How To Brand Using Your No. 1 Resource -- You

You are the brand, and you need to communicate that message by building strong relationships. Document and share your journey, add value and engage.



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How to overcome real estate client objections with honesty

How to overcome real estate client objections with honesty

How To Overcome Real Estate Client Objections With Honesty

When dealing with clients, it’s common they’ll have concerns that can turn into roadblocks. As a real estate agent, it’s your job to figure out how to overcome those objections for a successful transaction. What's the pullback method? What are good buzzwords and key phrases to use in objection handling? Below are a few strategies and scripts that will answer these questions.



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10 things you should know about millennials to reach more prospects

10 things you should know about millennials to reach more prospects

10 Things You Should Know About Millennials To Reach More Prospects

Real estate agents can succeed with tech-savvy millennials by engaging on social media and creating content that appeals to their generation.



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Wednesday, 16 August 2017

Why it’s time to put a little soul back into real estate

Why it’s time to put a little soul back into real estate

Why It’s Time To Put A Little Soul Back Into Real Estate

Real estate agents must never forget the “soul” of the transaction, which means the mind, will and emotion behind every deal.



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Facebook Live vs. Snapchat: Should you leave one for the other?

Facebook Live vs. Snapchat: Should you leave one for the other?

Facebook Live Vs. Snapchat: Should You Leave One For The Other?

Are real estate agents turning away from Snapchat as Facebook continues to build on competitive features in its platforms like Facebook Live and Instagram Stories? The answer is undoubtedly: yes. And with good reason. Snapchat’s steady growth slowed by 82 percent after the launch of Instagram stories.



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NAR warns of text message scam

NAR warns of text message scam

NAR Warns Of Text Message Scam

The National Association of Realtors (NAR) has released a warning about a text message scam that asks members to pay a fine or sales tax on a prize. In the text asking for payment of a fine, the sender says NAR has been investigating "claims of racist text and emails sent by you," and threatens repercussions for those supposed actions.



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How CEO Bob Goldberg plans to smash NAR’s ‘ivory tower facade’

How CEO Bob Goldberg plans to smash NAR’s ‘ivory tower facade’

How CEO Bob Goldberg Plans To Smash NAR's 'Ivory Tower Facade'

The first thing that National Association of Realtors (NAR) CEO Bob Goldberg did upon addressing a crowd of association leaders at NAR's Leadership Summit today is grab a guitar. "I'm going to let you in on a little secret," said Chris Polychron, 2015 president of NAR, in introducing Goldberg to the stage and, naturally, handing him a red electric beauty.



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HomeLight closes $40M funding round

HomeLight closes $40M funding round

HomeLight Closes $40M Funding Round

Many consumers rely on recommendations from friends and family to find a trustworthy real estate agent, yet a small but growing share are making selections based on the numbers. That's a clear takeaway from the rise of agent-matching service HomeLight.



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Every agent has a story: Humanize your brokerage to elevate your team

Every agent has a story: Humanize your brokerage to elevate your team

Every Agent Has A Story: Humanize Your Brokerage To Elevate Your Team

In every real estate agent, New Jersey broker Luis Leiva sees a history. A family.



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Why being authentic is a winning strategy that pays off

Why being authentic is a winning strategy that pays off

Why Being Authentic Is A Winning Strategy That Pays Off

How do you make sure you and your client are always on the same page? Being genuine can sell your business much better than any pre-learned script can.



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Tuesday, 15 August 2017

News Corp profits ‘powered by’ digital real estate services

News Corp profits ‘powered by’ digital real estate services

News Corp Profits 'Powered By' Digital Real Estate Services

News Corp., the global company that owns and operates realtor.



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Easy as pizza pie: Inman Connect hackers take on offer tracking

Easy as pizza pie: Inman Connect hackers take on offer tracking

Easy As Pizza Pie: Inman Connect Hackers Take On Offer Tracking

SAN FRANCISCO -- Your pizza pie is being prepared. Your pie is in the oven.



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How to chose the best technology for your real estate business

How to chose the best technology for your real estate business

How To Choose The Best Technology For Your Real Estate Business

SAN FRANCISCO -- Amid the constant and ever-growing list of responsibilities had by brokers and agents, decision-making is arguably the most complex. With every choice you make -- every dotted line you sign -- you nudge your business closer to (or farther from) success. In today's increasingly digitized society, deciding on the right technology can do wonders to foster growth, increase revenue and automate the mundane. Choosing the wrong one, how...



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3 ways to reach divorced homesellers and be of value

3 ways to reach divorced homesellers and be of value

3 Ways To Reach Divorced Homesellers And Be Of Value

As far as devastating life events go, divorce ranks no. 2, second only to the death of a loved one.



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3 ways machine learning will improve your marketing

3 ways machine learning will improve your marketing

3 Ways Machine Learning Will Improve Your Marketing

SAN FRANCISCO -- "I'm not from the future, I'm just from Google," said Dan Siegler to a laughing Inman Connect crowd. "I can just tell you where we're placing our bets.



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Gary Gold: Who would buy a $100 million house?

Gary Gold: Who would buy a $100 million house?

Gary Gold: Who Would Buy A $100M House?

Gary Gold sold the Playboy Mansion — the first home to sell for over $100 million in LA. And he still gets asked, who would buy a home for $100 million?



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Say hello to Realtor Bot, a chatbot for brokers

Say hello to Realtor Bot, a chatbot for brokers

Realtors, Say Hello To Your New Chatbot

Botplan's Chatbot for Realtors is a lead generation chatbot for brokers to deploy and manage. At no point does the chatbot allow a human to take over the chat. This is a strategic move by Botplan to ensure its product can continually evolve. The more it talks, the smarter it becomes.



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Monday, 14 August 2017

Sh*t real estate professionals say

Sh*t real estate professionals say

Sh*t Real Estate Professionals Say

"I don't have time to get it done." "The market is terrible!" "Buyers are liars.



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Why isn’t my social media working? 7 common mistakes

Why isn’t my social media working? 7 common mistakes

Why Isn’t My Social Media Working? 7 Common Mistakes

Facebook, Twitter and Instagram are channels that’ve been proven to work but only when used properly. Avoid these 7 common social media mistakes.



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Real estate hack: 3 steps to earning passive income without renters

Real estate hack: 3 steps to earning passive income without renters

Real Estate Hack: 3 Steps To Earning Passive Income Without Renters

Real estate agents earn income through investment properties often. Did you know there’s a way to generate passive earnings without the hassle of renters?



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4 easy ways to scope out your real estate competition online

4 easy ways to scope out your real estate competition online

4 Easy Ways To Scope Out Your Real Estate Competition Online

Researching your competition is as simple as ever. Here are four easy ways to scope out your real estate competition online.



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6 ways empowered agents embrace disruption to drive success

6 ways empowered agents embrace disruption to drive success

6 ways empowered agents embrace disruption to drive success

The word disruption has sailed around real estate for over a decade. We’re constantly anticipating its influence on the way we do business.



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Is your real estate team violating the law?

Is your real estate team violating the law?

Is Your Real Estate Team Violating The Law?

SAN FRANCISCO -- If you run a real estate team or are the supervising broker of an office that has agent teams -- listen up. There’s a high probability that your teams are violating the independent contractor laws, and it’s time to act now to rectify this situation.



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Saturday, 12 August 2017

Real estate investor roundup: This week in tech, funding, M&As and more

Real estate investor roundup: This week in tech, funding, M&As and more

Real Estate Investor Roundup: This Week In Tech, Funding, M&As and More

Check out this week’s update, which covers tiny houses, guest room gyms and the early-stage construction tech startups to watch.



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How online deals will reshape the real estate industry

How online deals will reshape the real estate industry

How Online Deals Will Reshape The Real Estate Industry

SAN FRANCISCO -- When you see something weird or broken in the world, you have two choices: wait for someone else to fix it or fix it yourself. That's according to John Collison, 27-year-old Irishman and founder of online payment processor Stripe.



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Up your sales game with geographic marketing

Up your sales game with geographic marketing

Up Your Sales Game With Geographic Marketing

SAN FRANCISCO -- Have you ever avoided a call from your sellers because you didn't know what to say? What else could you possibly tell them about what you are doing to sell their home? Lindsay Listanski On stage at Inman Connect San Francisco, Lindsay Listanski -- senior manager of media engagement at Coldwell Banker Real Estate -- said there's always something to say. You should be telling your sellers just how much you are doing to get their ho...



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Ace your listing presentations with Haiku Deck

Ace your listing presentations with Haiku Deck

Ace Your Listing Presentations With Haiku Deck

Haiku Deck is an awesome web-based marketing and presentation tool with attractive, simple templates that are easily adjustable.



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7 ways to raise your emotional intelligence in real estate

7 ways to raise your emotional intelligence in real estate

7 Ways To Raise Your Emotional Intelligence In Real Estate

Have you ever wondered if your EQ is high enough? Here are seven ways to improve your emotional intelligence as a real estate agent.



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Inman announces 2017 Innovator Award winners

Inman announces 2017 Innovator Award winners

Inman Announces 2017 Innovator Award Winners

SAN FRANCISCO — Inman Connect challenges the industry's top real estate agents and brokers to attack their biggest threats and create their brightest future. We also honor and celebrate the most innovative companies in real estate that are shattering the status quo.



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Friday, 11 August 2017

How to build a neighborhood website that makes you money

How to build a neighborhood website that makes you money

How to build a neighborhood website that makes you money

Save My Spot Are you serious about building a sustainable real estate business that grows year after year? If so, here's how..



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Content, not ‘nontent’: Reimagining real estate signs

Content, not ‘nontent’: Reimagining real estate signs

Content, Not 'Nontent': Reimagining Real Estate Signs

SAN FRANCISCO -- We all have that one thing that drives us crazy. Maybe it's a stubborn buyer.



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Pacific Union merges with Partners Trust, signals more acquisitions

Pacific Union merges with Partners Trust, signals more acquisitions

Pacific Union Merges With Partners Trust, Signals More Acquisitions

Today San Francisco-based Pacific Union International formally announced its intent to merge with Partners Trust, an independent luxury brokerage with more than 240 associates in the Los Angeles area. The merger is expected to close next week.



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Invitation Homes merges with Starwood Waypoint Homes

Invitation Homes merges with Starwood Waypoint Homes

Invitation Homes Merges With Starwood Waypoint Homes

Since the mortgage meltdown swept millions of Americans out of their homes, institutional investors have scooped up tens of thousands of these properties and converted them into rentals. Two major players in this Wall Street rampage -- Invitation Homes and Starwood Waypoint Homes -- are now merging to create a single-family rental giant valued at approximately $11 billion.



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How to become the ‘Un-Realtor’ in your community

How to become the ‘Un-Realtor’ in your community

How To Become The 'Un-Realtor' In Your Community

SAN FRANCISCO -- What does it mean to provide service so exemplary that the word "service" itself becomes synonymous with your brand? Scott Stratten of UnMarketing shared a story on stage at Inman Connect San Francisco about the Ritz-Carlton hotel chain and how real estate agents can use the same philosophy to become the "un-Realtor" in town -- the authentic one who turns skeptics into friends.



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