Saturday, 24 June 2017
Becoming the real estate referral matchmaker in your area: A guide
DENVER --"I don't talk about real estate very much at all, but I do generate a lot of business from the internet," Marguerite Giguere said today at the Real Estate Webmasters Summit. How? The Windermere agent and active blogger and podcaster discussed how she uses her website to both educate visitors and generate business.
Bungalow, Cottage or Colonial? The agent’s architectural house styles cheat sheet (part 2)
Ranch, Craftsman, Cape Cod, Shotgun, Tudor, Victorian, Art Deco, Mediterranean and Contemporary -- they are all featured in part one of the agent's architectural house styles cheat sheet. But there are a number of other designs that are equally popular, as one reader reminded everyone with her comment: "What? No Colonial?!" Here's how to identify some of the more well-known -- and a couple rare -- home architectural styles.
Agent Legend: How to close more deals without generating more leads
If you're not regularly the first to follow up, then you're blowing deals and losing money. Every agent knows this, yet it's tough to stay consistent.
Real Trends: Meet 2017’s 1,000 top-producing real estate agents and teams
There's a lot of talk and braggadocio in the real estate industry, but the numbers don't lie. And the top 1,000 agents and teams were ranked today based on the data alone.
6 tips for managing sellers if the deal goes south
Has your deal gone south? Here are six tips to manage the sellers, lessen the burden and retain control of a situation that could turn ugly.
You can gain much more when you give back
Caroline Pinal, co-founder of Giveback Homes, works with real estate agents all over the country to provide safe homes for families throughout the world. Caroline's non-traditional business model of making "doing good" part of a company or personal brand is inspiring, and it reminds us there is no blueprint for success: it comes in infinite forms.
How do you know when to hire a buyer’s agent?
Should I hire a buyer’s agent? Peter Lorimer of PLG Estates shares the questions you should ask yourself before hiring a buyer’s agent and tips for doing so.
Friday, 23 June 2017
Crazy Sh*t In Real Estate: Oops … I just held an open house in the wrong neighborhood
In this episode, Leigh Brown interviews Mark Allen, vice president of industry relations at Move Inc.
How to use PR to become a local real estate expert
DENVER -- "If you want to be found online, you have to share what you know." That was advice that Molly McKinley, executive vice president at Relola, shared at the Real Estate Webmasters Summit (REW Summit) in Denver this morning.
Zillow wins bid to slash multimillion-dollar VHT photo copyright verdict
Looks like real estate giant Zillow Group may only be on the hook for half of a copyright infringement verdict awarded to real estate photography firm VHT earlier this year. In February, a federal court ordered Zillow Group to pay $8.
How this brand-new indie broker is differentiating himself through a visionary office space
If you were an experienced real estate agent looking to set up shop as a new independent brokerage, what would you do to set yourself apart from the crowd? If you're Troy Palmquist, who works in the high-end Santa Monica, California, real estate market, then you create an office space that makes passersby do a double-take -- and stop in for a drink and a chat. Why an office space? After spending more than a decade building up his understanding of...
Master Lock targeting real estate agents with digital lockbox
Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. Master Lock has proven it's tough under fire, but is it tough enough to withstand the scrutiny of the real estate industry? We'll soon find out.
3 types of content that will help you stand out from the herd
There are plenty of options that give brokerages an edge in creating content. I'm talking about more than just email blasts, postcards and newsletters. I’m going to walk you through three types of content that are hardly used in real estate, but can create a difference between you and your competitors.
3 tips for converting online real estate leads into clients
So you have an online lead, now what? Use these three tips to set yourself apart from other real estate agents in the online conversion game.
Thursday, 22 June 2017
How do you relaunch a listing that hasn’t sold with other agents?
Naturally, a large part of our business is selling houses that other real estate agents haven’t been able to sell. Here are Peter Lorimer’s top tips.
Saving time for hobbies can boost your career
Investing in your creativity is a great way to boost your mood and your productivity. The American Institute of Stress recommends making time for hobbies to reduce stress and fatigue; hobbies like painting, gardening and cooking can help busy professionals relieve themselves of stress and increase happiness.
CEO of HomeServices of America’s brokerage division announces retirement
Robert (Bob) Moline, who's been running the HomeServices of America affiliate for Berkshire Hathaway, today announced that he'll be retiring. Moline is also on the board of managers for both the Broker Public Portal and Upstream.
‘Consumer resilience’ boosts May existing-home sales
After a "notable decline" in April, existing-home sales are back on track with a record high in median home prices and a record low for the median days on market. In May, the National Association of Realtors existing-home sales rose 1.
Sindeo announces it’s shutting down, laying off staff
Ginger Wilcox "Endings are always hard," wrote Ginger Wilcox, Sindeo's chief marketing and industry officer on Facebook last night, "but today may be one of the most difficult. Today, we made the difficult decision to wind down Sindeo.
23 fresh Facebook post ideas for real estate agents
Here’s a list of some of the eye-catching, engaging Facebook posts we’ve seen, to help inspire you and your social conversations.
‘The House is Only Half of It’: Trulia’s campaign aims to paint the full picture
Trulia's "The house is only half of it" campaign launched earlier this spring with a heavy focus on community and safety. Find out how you can benefit here.
5 smart gadgets every home office needs
With the rise of remote work, home offices are becoming much more sophisticated, and they include much more than a laptop and coffee table nowadays. Here are five smart gadgets every home office needs to help boost productivity and improve the overall work-from-home experience.
Wednesday, 21 June 2017
AskAvenue chat tool bets on live agents over chatbots
AskAvenue is a website chat and lead capture tool for real estate companies.
How to create a client base as a new agent
If you’re a new agent, how do you create a client base? In this video, Peter Lorimer of PLG Estates gives advice to newbies on creating a database.
Announcing the 2017 Inman Innovator Finalists
Smart About Real Estate. The Industry news and trends you need to stay ahead. See why thousands of real estate pros count on Inman News everyday.
Quicken Loans’ In-House Realty wading further into real estate
The country’s second largest retail mortgage lender, Quicken Loans, has operated a giant referral network of real estate agents for the last 10 years -- known as In-House Realty. Now the company is wading further into real estate, having recently acquired new technology from a well-funded real estate startup, OpenHouse.
Dawn Perry, ERA’s SVP of Marketing, on her new to-do list
Dawn Perry, a seasoned marketing leader, has moved into an executive role as Senior Vice President of Marketing for ERA Real Estate (PRNewsfoto/ERA Real Estate) "We are hyper-focused on helping agents improve their productivity," said Dawn Perry, the new Senior Vice President of Marketing at ERA Real Estate who chatted with Inman about her priorities and goals for her new role. Perry has been working for ERA since 2010.
5 essential items for your summer prospecting checklist
We've put together a simple summer prospecting checklist to make sure you don't come back from summer vacation with an empty pipeline.
Instant Offers indigestion: The industry’s take on Zillow’s new service
It’s been difficult to ignore the collective freakout by real estate professionals over Zillow’s Instant Offers. Find out what people are saying here.
5 things to ask every potential seller (and how to handle their objections)
What are the five things you should use to qualify whether you want a listing or not? What should be at the top of the list? Melinda Estridge shares her checklist to help you weed out the listings you would rather do without.
Tuesday, 20 June 2017
Scrounging for sales? NAR deal connects Realtors with 100K new-home listings
Real estate agents in inventory-starved markets will soon be able to turn to a database provided by the National Association of Realtors for a source of business: new-construction listings. NAR subsidiary Realtors Property Resource (RPR) has struck a deal with Builders Update, an Austin, Texas-based firm that launched nationally in 2012 hoping to make its online search engine "a national MLS for new homes.
You know you’re a real estate broker when…
Fielding questions, dealing with real estate posers, winging unexpected encounters and answering the phone at all hours of the night -- this is the life of a real estate broker..
The Fed hikes and mortgage rates fall — what gives?
Have fun with this one: The Fed hikes, and mortgage rates fall. True.
How to help downsizing clients come to terms with their possessions
It's harder than ever to get rid of things -- and once those things reach "family heirloom" or "treasured artifact" status, feelings can get hurt.
Living near these 2 stores boosts a home’s value
Organic food does your body good, but according to Zillow, it'll do your home some good as well. As of 2016, 2.
Monday, 19 June 2017
Ixact Contact ensures agents know the status of every lead and client
Ixact Contact is a contact management and marketing system for real estate agents and teams.
How to select the right real estate brokerage
There are several things to consider when selecting a real estate brokerage, including branding, compatibility and administrative support.
3 tips for using local content marketing to snag clients
For real estate agents who are looking to stand out and attract clients online, local content marketing is a necessary investment.
How do you compete with seasoned agents as a newbie?
Competing with seasoned real estate agents as a newbie is tough, but Peter Lorimer of PLG Estates has a few tips that will help you on your next listing appointment.
Your missing data = your massive opportunity
As I shared in my previous article, it’s critical for brokerage executives to take action to protect their brokerage’s buyer demand data. It’s not only smart to protect a key asset, but it also represents a massive business opportunity for both a brokerage’s agents and its executives.
Software doesn’t solve problems. Strategy does.
The real estate industry has an unhealthy obsession with software tools. If there’s an obstacle, we immediately try to find a software platform to fix it. If it’s new and shiny, even better.
How to travel ‘The Road to Recognition’ in real estate
Seth Price and Barry Feldman in their new book, "The Road to Recognition," lay out a step-by-step process that shows you how to create an effective brand.
5 easy steps for beating your real estate sales slump
Chris Spurvey, author of It’s Time to Sell, joins Pat Hiban to share the five easy steps to beating a real estate sales slump.
Saturday, 17 June 2017
Inman News wins 4 NAREE journalism awards
DENVER -- Two members of the Inman News editorial team have been recognized for their work in 2016 by the National Association of Real Estate Editors (NAREE). Honorees of the organization's 67th annual journalism competition were celebrated tonight with a ceremony and reception at NAREE's annual conference.
GoldenDeal investor network poises agents to double-end sales
GoldenKey, a marketplace where consumers can hire agents to work for flat fees, has launched a network of "instant offer" investors to help agents double-end deals. Through the startup's "GoldenDeal" service, agents can collect offers from giant rental investors to present to homeowners before listing their properties on the MLS.
Rates will rise and inventory remain stretched, say economic experts
DENVER -- Lawrence Yun, the chief economist at the National Association of Realtors (NAR), has been attending the National Association of Real Estate Editors' (NAREE's) annual conference to talk about economic trends for seven years. "The first year I came, we had a problem: Not enough buyers," he said this year.
Daily market update: June 16, 2017
We'll add more market news briefs throughout the day. Check back to read the latest.
NAR letter urges HUD to focus on mortgage premiums, Fair Housing
When President Donald Trump signed Executive Order 13777, "Reducing Regulation and Controlling Regulatory Costs," it's a fair bet that he intended the Department of Housing and Urban Development (HUD) to take a close look at its rules and regulations in order to determine what's necessary and what's excessive. NAR President William Brown.
Why real estate professionals shouldn’t worry about becoming obsolete
Teresa Boardman discusses advances in technology in the real estate realm and beyond and the implications of their employment.
Inman Connect: Stitching our community together
My first experience with Inman Connect was three years ago. I was new to the industry and on a recon mission with the intent to watch and learn.