Thursday, 17 August 2017

10 tips to get the home sold once and for all

10 tips to get the home sold once and for all

10 Tips To Get The Home Sold Once And For All

When selling a home, there are many elements that come into play, including price, condition and staging to name a few. Here are 10 tips to get a home sold.



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Real estate video marketing: 3 ways to generate leads with social media

Real estate video marketing: 3 ways to generate leads with social media

Real Estate Video Marketing: 3 Ways To Generate Leads With Social Media

Katharine Loucaidou shares her top three insights to generate more real estate business by creating rapport through real estate video marketing.



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The Inman Files: Can NAR and C21 reckon with ghosts of the past?

The Inman Files: Can NAR and C21 reckon with ghosts of the past?



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Agents sell homes for more than FSBOs: study

Agents sell homes for more than FSBOs: study

Agents Sell Homes For More Than FSBOS: Study

Academic research has often cast doubt on the value of real estate agents, but a new study will come as music to their ears. It suggests that homeowners will net roughly the same proceeds whether they sell through a real estate agent or take the FSBO (for-sale-by-owner) route.



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From our new editor-in-chief: The future is the intersection of people, property and tech

From our new editor-in-chief: The future is the intersection of people, property and tech

From Our New Editor-In-Chief: The Future Is The Intersection Of People, Property and Tech

When I started working in journalism, there was no such thing as Instagram, Airbnb, Uber, or many of the other useful apps and services we take for granted today. At that time, many media outlets were still trying to figure out how to use the internet.



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How to brand using your no. 1 resource — you

How to brand using your no. 1 resource — you

How To Brand Using Your No. 1 Resource -- You

You are the brand, and you need to communicate that message by building strong relationships. Document and share your journey, add value and engage.



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How to overcome real estate client objections with honesty

How to overcome real estate client objections with honesty

How To Overcome Real Estate Client Objections With Honesty

When dealing with clients, it’s common they’ll have concerns that can turn into roadblocks. As a real estate agent, it’s your job to figure out how to overcome those objections for a successful transaction. What's the pullback method? What are good buzzwords and key phrases to use in objection handling? Below are a few strategies and scripts that will answer these questions.



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10 things you should know about millennials to reach more prospects

10 things you should know about millennials to reach more prospects

10 Things You Should Know About Millennials To Reach More Prospects

Real estate agents can succeed with tech-savvy millennials by engaging on social media and creating content that appeals to their generation.



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Wednesday, 16 August 2017

Why it’s time to put a little soul back into real estate

Why it’s time to put a little soul back into real estate

Why It’s Time To Put A Little Soul Back Into Real Estate

Real estate agents must never forget the “soul” of the transaction, which means the mind, will and emotion behind every deal.



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Facebook Live vs. Snapchat: Should you leave one for the other?

Facebook Live vs. Snapchat: Should you leave one for the other?

Facebook Live Vs. Snapchat: Should You Leave One For The Other?

Are real estate agents turning away from Snapchat as Facebook continues to build on competitive features in its platforms like Facebook Live and Instagram Stories? The answer is undoubtedly: yes. And with good reason. Snapchat’s steady growth slowed by 82 percent after the launch of Instagram stories.



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NAR warns of text message scam

NAR warns of text message scam

NAR Warns Of Text Message Scam

The National Association of Realtors (NAR) has released a warning about a text message scam that asks members to pay a fine or sales tax on a prize. In the text asking for payment of a fine, the sender says NAR has been investigating "claims of racist text and emails sent by you," and threatens repercussions for those supposed actions.



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How CEO Bob Goldberg plans to smash NAR’s ‘ivory tower facade’

How CEO Bob Goldberg plans to smash NAR’s ‘ivory tower facade’

How CEO Bob Goldberg Plans To Smash NAR's 'Ivory Tower Facade'

The first thing that National Association of Realtors (NAR) CEO Bob Goldberg did upon addressing a crowd of association leaders at NAR's Leadership Summit today is grab a guitar. "I'm going to let you in on a little secret," said Chris Polychron, 2015 president of NAR, in introducing Goldberg to the stage and, naturally, handing him a red electric beauty.



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HomeLight closes $40M funding round

HomeLight closes $40M funding round

HomeLight Closes $40M Funding Round

Many consumers rely on recommendations from friends and family to find a trustworthy real estate agent, yet a small but growing share are making selections based on the numbers. That's a clear takeaway from the rise of agent-matching service HomeLight.



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Every agent has a story: Humanize your brokerage to elevate your team

Every agent has a story: Humanize your brokerage to elevate your team

Every Agent Has A Story: Humanize Your Brokerage To Elevate Your Team

In every real estate agent, New Jersey broker Luis Leiva sees a history. A family.



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Why being authentic is a winning strategy that pays off

Why being authentic is a winning strategy that pays off

Why Being Authentic Is A Winning Strategy That Pays Off

How do you make sure you and your client are always on the same page? Being genuine can sell your business much better than any pre-learned script can.



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Tuesday, 15 August 2017

News Corp profits ‘powered by’ digital real estate services

News Corp profits ‘powered by’ digital real estate services

News Corp Profits 'Powered By' Digital Real Estate Services

News Corp., the global company that owns and operates realtor.



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Easy as pizza pie: Inman Connect hackers take on offer tracking

Easy as pizza pie: Inman Connect hackers take on offer tracking

Easy As Pizza Pie: Inman Connect Hackers Take On Offer Tracking

SAN FRANCISCO -- Your pizza pie is being prepared. Your pie is in the oven.



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How to chose the best technology for your real estate business

How to chose the best technology for your real estate business

How To Choose The Best Technology For Your Real Estate Business

SAN FRANCISCO -- Amid the constant and ever-growing list of responsibilities had by brokers and agents, decision-making is arguably the most complex. With every choice you make -- every dotted line you sign -- you nudge your business closer to (or farther from) success. In today's increasingly digitized society, deciding on the right technology can do wonders to foster growth, increase revenue and automate the mundane. Choosing the wrong one, how...



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3 ways to reach divorced homesellers and be of value

3 ways to reach divorced homesellers and be of value

3 Ways To Reach Divorced Homesellers And Be Of Value

As far as devastating life events go, divorce ranks no. 2, second only to the death of a loved one.



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3 ways machine learning will improve your marketing

3 ways machine learning will improve your marketing

3 Ways Machine Learning Will Improve Your Marketing

SAN FRANCISCO -- "I'm not from the future, I'm just from Google," said Dan Siegler to a laughing Inman Connect crowd. "I can just tell you where we're placing our bets.



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Gary Gold: Who would buy a $100 million house?

Gary Gold: Who would buy a $100 million house?

Gary Gold: Who Would Buy A $100M House?

Gary Gold sold the Playboy Mansion — the first home to sell for over $100 million in LA. And he still gets asked, who would buy a home for $100 million?



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Say hello to Realtor Bot, a chatbot for brokers

Say hello to Realtor Bot, a chatbot for brokers

Realtors, Say Hello To Your New Chatbot

Botplan's Chatbot for Realtors is a lead generation chatbot for brokers to deploy and manage. At no point does the chatbot allow a human to take over the chat. This is a strategic move by Botplan to ensure its product can continually evolve. The more it talks, the smarter it becomes.



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Monday, 14 August 2017

Sh*t real estate professionals say

Sh*t real estate professionals say

Sh*t Real Estate Professionals Say

"I don't have time to get it done." "The market is terrible!" "Buyers are liars.



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Why isn’t my social media working? 7 common mistakes

Why isn’t my social media working? 7 common mistakes

Why Isn’t My Social Media Working? 7 Common Mistakes

Facebook, Twitter and Instagram are channels that’ve been proven to work but only when used properly. Avoid these 7 common social media mistakes.



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Real estate hack: 3 steps to earning passive income without renters

Real estate hack: 3 steps to earning passive income without renters

Real Estate Hack: 3 Steps To Earning Passive Income Without Renters

Real estate agents earn income through investment properties often. Did you know there’s a way to generate passive earnings without the hassle of renters?



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4 easy ways to scope out your real estate competition online

4 easy ways to scope out your real estate competition online

4 Easy Ways To Scope Out Your Real Estate Competition Online

Researching your competition is as simple as ever. Here are four easy ways to scope out your real estate competition online.



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6 ways empowered agents embrace disruption to drive success

6 ways empowered agents embrace disruption to drive success

6 ways empowered agents embrace disruption to drive success

The word disruption has sailed around real estate for over a decade. We’re constantly anticipating its influence on the way we do business.



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Is your real estate team violating the law?

Is your real estate team violating the law?

Is Your Real Estate Team Violating The Law?

SAN FRANCISCO -- If you run a real estate team or are the supervising broker of an office that has agent teams -- listen up. There’s a high probability that your teams are violating the independent contractor laws, and it’s time to act now to rectify this situation.



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Saturday, 12 August 2017

Real estate investor roundup: This week in tech, funding, M&As and more

Real estate investor roundup: This week in tech, funding, M&As and more

Real Estate Investor Roundup: This Week In Tech, Funding, M&As and More

Check out this week’s update, which covers tiny houses, guest room gyms and the early-stage construction tech startups to watch.



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How online deals will reshape the real estate industry

How online deals will reshape the real estate industry

How Online Deals Will Reshape The Real Estate Industry

SAN FRANCISCO -- When you see something weird or broken in the world, you have two choices: wait for someone else to fix it or fix it yourself. That's according to John Collison, 27-year-old Irishman and founder of online payment processor Stripe.



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Up your sales game with geographic marketing

Up your sales game with geographic marketing

Up Your Sales Game With Geographic Marketing

SAN FRANCISCO -- Have you ever avoided a call from your sellers because you didn't know what to say? What else could you possibly tell them about what you are doing to sell their home? Lindsay Listanski On stage at Inman Connect San Francisco, Lindsay Listanski -- senior manager of media engagement at Coldwell Banker Real Estate -- said there's always something to say. You should be telling your sellers just how much you are doing to get their ho...



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Ace your listing presentations with Haiku Deck

Ace your listing presentations with Haiku Deck

Ace Your Listing Presentations With Haiku Deck

Haiku Deck is an awesome web-based marketing and presentation tool with attractive, simple templates that are easily adjustable.



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7 ways to raise your emotional intelligence in real estate

7 ways to raise your emotional intelligence in real estate

7 Ways To Raise Your Emotional Intelligence In Real Estate

Have you ever wondered if your EQ is high enough? Here are seven ways to improve your emotional intelligence as a real estate agent.



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Inman announces 2017 Innovator Award winners

Inman announces 2017 Innovator Award winners

Inman Announces 2017 Innovator Award Winners

SAN FRANCISCO — Inman Connect challenges the industry's top real estate agents and brokers to attack their biggest threats and create their brightest future. We also honor and celebrate the most innovative companies in real estate that are shattering the status quo.



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Friday, 11 August 2017

How to build a neighborhood website that makes you money

How to build a neighborhood website that makes you money

How to build a neighborhood website that makes you money

Save My Spot Are you serious about building a sustainable real estate business that grows year after year? If so, here's how..



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Content, not ‘nontent’: Reimagining real estate signs

Content, not ‘nontent’: Reimagining real estate signs

Content, Not 'Nontent': Reimagining Real Estate Signs

SAN FRANCISCO -- We all have that one thing that drives us crazy. Maybe it's a stubborn buyer.



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Pacific Union merges with Partners Trust, signals more acquisitions

Pacific Union merges with Partners Trust, signals more acquisitions

Pacific Union Merges With Partners Trust, Signals More Acquisitions

Today San Francisco-based Pacific Union International formally announced its intent to merge with Partners Trust, an independent luxury brokerage with more than 240 associates in the Los Angeles area. The merger is expected to close next week.



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Invitation Homes merges with Starwood Waypoint Homes

Invitation Homes merges with Starwood Waypoint Homes

Invitation Homes Merges With Starwood Waypoint Homes

Since the mortgage meltdown swept millions of Americans out of their homes, institutional investors have scooped up tens of thousands of these properties and converted them into rentals. Two major players in this Wall Street rampage -- Invitation Homes and Starwood Waypoint Homes -- are now merging to create a single-family rental giant valued at approximately $11 billion.



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How to become the ‘Un-Realtor’ in your community

How to become the ‘Un-Realtor’ in your community

How To Become The 'Un-Realtor' In Your Community

SAN FRANCISCO -- What does it mean to provide service so exemplary that the word "service" itself becomes synonymous with your brand? Scott Stratten of UnMarketing shared a story on stage at Inman Connect San Francisco about the Ritz-Carlton hotel chain and how real estate agents can use the same philosophy to become the "un-Realtor" in town -- the authentic one who turns skeptics into friends.



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Founding a startup? Don’t make these 7 mistakes

Founding a startup? Don’t make these 7 mistakes

Founding A Startup? Don't Make These 7 Mistakes

SAN FRANCISCO -- Building a company from scratch is a Herculean task that requires navigating innumerable hazards. Here are seven of the biggest mistakes that startups make, according to a panel at Inman Connect.



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How one real estate tech CEO is living the dream

How one real estate tech CEO is living the dream

How One Real Estate Tech CEO Is Living The Dream

Andrey Nokhrin A math degree is not the usual path to becoming a real estate broker, but Andrey Nokhrin is not your usual real estate CEO. The founder of FLIPT's background in both real estate and high tech makes him uniquely positioned to both understand what real estate agents need and create tech that helps simplify their lives and businesses rather than complicate them.



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Make commissions and transactions easy to handle with Brokermint

Make commissions and transactions easy to handle with Brokermint

Make Commissions And Transactions Easy To Handle With Brokermint

Brokermint is a commission and transaction management software made for real estate brokers. It has a superior user interface, exceptional ease of use, a wide variety of CRM integrations and easy commission structure setup, among other things.



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Thursday, 10 August 2017

How to truly be of value to your luxury real estate clients

How to truly be of value to your luxury real estate clients

How To Truly Be Of Value To Your Luxury Real Estate Clients

To succeed in luxury real estate, you must have a unique selling proposition, show what makes you different and create value for your clients.



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4 reasons working with friends and family isn’t always a good idea

4 reasons working with friends and family isn’t always a good idea

4 Reasons Working With Friends And Family Isn't Always A Good Idea

Working with someone you know often ends in disappointment. Here are four reasons to rethink working with friends and family.



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Scared of video? Overcome post-production woes with these 5 tools

Scared of video? Overcome post-production woes with these 5 tools

Scared Of Video? Overcome Post-Production Woes With These 5 Tools

Laura Monroe and Jeff Lobb share the top 5 real estate video tools for you to make crazy good video plus a few extra tips for good measure.



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What to do when agents don’t fit your brokerage model

What to do when agents don’t fit your brokerage model

What To Do When Agents Don't Fit Your Brokerage Model

A one-size brokerage model does not fit every agent's needs. That was a key message from Sherry Chris, CEO of Better Homes and Gardens, at ICSF Broker Connect this week.



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Zillow Instant Offers expands to Phoenix

Zillow Instant Offers expands to Phoenix

Zillow Instant Offers Expands To Pheonix

Zillow Group will expand Zillow Instant Offers, a pilot program that helps homeowners to sell directly to investors, to Phoenix in mid-September. Two brokerages -- Berkshire Hathaway HomeServices Arizona Properties and West USA Realty -- will receive listing leads generated by Zillow Instants Offers in Phoenix.



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Zillow Group and CFPB head into settlement talks

Zillow Group and CFPB head into settlement talks

Zillow Group And CFPB Head Into Settlement Talks

The company expects to start settlement discussions with the investigating agency, the CFPB within the next two weeks.



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Growing your business: Going from solo agent to team

Growing your business: Going from solo agent to team

Growing Your Business: Going From Solo Agent To Team

SAN FRANCISCO -- Growth. Everyone wants it, but not everyone knows how to achieve it. Luckily for Tuesday's crowd at Agent Connect, Vija Williams, Keir Weimer and Danielle Lazier took the Inman stage to share some valuable insights and answer questions about their journey going from solo agent to team.



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Crazy Sh*t In Real Estate: Always check the freezer

Crazy Sh*t In Real Estate: Always check the freezer

Crazy Sh*t In Real Estate: Always Check The Freezer

Paula Monthofer and her clients did not anticipate what they found in the freezer that day, but it merited a very deep clean of the home upon purchase.



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Wednesday, 9 August 2017

Zillow Group busts previous revenue record, posts $21.8M net loss

Zillow Group busts previous revenue record, posts $21.8M net loss

Zillow Group Busts Previous Revenue Record, Posts $21.8M Net Loss

In an earnings report today, Zillow Group, the operator of listing portals Zillow, Trulia and RealEstate.com, posted a net loss of $21.



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