Monday 31 July 2017

Zavvie is the tool that can help you become a local expert

Zavvie is the tool that can help you become a local expert

Zavvie Is The Tool That Can Help You Become A Local Expert

Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. Zavvie is an online publishing platform for real estate agents aimed at becoming local experts.



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5 real estate listing videos that will blow your mind

5 real estate listing videos that will blow your mind

5 Real Estate Listing Videos That Will Blow Your Mind

Real estate listing videos are an excellent way to make sure your listing stands out. Here are 5 videos that are exceptional and why they blow our minds.



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Want to be a multimillion-dollar real estate agent? Start with these 11 things

Want to be a multimillion-dollar real estate agent? Start with these 11 things

Want To Be A Multimillion-Dollar Real Estate Agent? Start With These 11 Things

Who do you have to become to get what you want? Try these 11 things, and you can multiply your real estate business income by at least 10.



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3 ways to add a little luxe to your branding

3 ways to add a little luxe to your branding

3 Ways To Add A Little Luxe To Your Branding

How does a real estate agent convey luxury, especially when marketing to the luxury home sales niche? Try these 3 tips to bring a little luxe to your brand.



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My 2010 real estate predictions for the year 2020: How close are we?

My 2010 real estate predictions for the year 2020: How close are we?

My 2010 Real Estate Predictions For The Year 2020: How Close Are We?

In 2010, Brad Inman asked Inman readers about their vision for what real estate would be like in 2020. Here are five predictions that I made about the future of real estate based on what I had learned at Inman Connect 2010.



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Your online reputation will make or break your business

Your online reputation will make or break your business

Your online reputation will make or break your business

Successful agents know real estate is, and always will be, a relationship business. But it’s also true that technology is fundamentally changing how we build and leverage that trust,



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Network effects are the only way to future-proof brokerages

Network effects are the only way to future-proof brokerages

Network effects are the only way to future-proof brokerages

Six months ago, I made the claim that 2017 is the year of the broker, the year that brokerages must stand up to the threat of alt-brokerages and disintermediating tech companies. The chief way they can do this is through nurturing and protecting their most important asset -- buyer data.



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Inventory crashers: how 3 top agents get listings in dry markets

Inventory crashers: how 3 top agents get listings in dry markets

Inventory crashers: how 3 top agents get listings in dry markets

Low inventory has been a major limiting factor in real estate markets across the U.S. for months. In fact, real estate agents listed low inventory as the No. 1 challenge they face in a March NAR survey.



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Sunday 30 July 2017

Russ Cofano resigns from eXp World Holdings

Russ Cofano resigns from eXp World Holdings

Russ Cofano Resigns From eXp World Holdings

Russ Cofano has resigned from his position as president and general counsel at eXp World Holdings, operator of real estate brokerage eXp Realty. Russ Cofano Cofano, an industry veteran of more than 25 years, joined eXp in June 2016 as chief strategy officer and general counsel.



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Saturday 29 July 2017

The Inman Files: The surge in innovation turning homeselling upside down

The Inman Files: The surge in innovation turning homeselling upside down

The Inman Files: Homeselling's like a '60s skateboard -- slow and about to change

I'm working on a new weekly email featuring my thoughts on the industry and more. Check out last week's here ("When the real estate vs.



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Happy IPO! Glenn Kelman gets confetti GIF from Spencer Rascoff

Happy IPO! Glenn Kelman gets confetti GIF from Spencer Rascoff

Happy IPO! Glenn Kelman Gets Confetti GIF From Spencer Rascoff

Redfin CEO Glenn Kelman didn't sleep well last night. But that's not because he had butterflies over Redfin's looming IPO: He's just a little sick, he said in a conference room at the Nasdaq building this morning.



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Redfin prices IPO at $15, valuing the tech-powered brokerage at $1.2B

Redfin prices IPO at $15, valuing the tech-powered brokerage at $1.2B

Redfin Prices IPO At $15, Valuing The Tech-Powered Brokerage At $1.2B

Redfin has announced the pricing of its initial public offering (IPO) at a strong $15 per share, putting the Seattle-based real estate brokerage's value at $1.2 billion and raising $138 million for the company.



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Need marketing help? Let RAIA do the work for you

Need marketing help? Let RAIA do the work for you

Need Marketing Help? Let RAIA Do The Work for You

Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. RAIA is a new artificial intelligence (AI) marketing automation feature from offrs.



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Spend a little, gain a lot: 5 savvy ideas to boost referrals

Spend a little, gain a lot: 5 savvy ideas to boost referrals

Spend A Little, Gain A Lot: 5 Savvy Ideas To Boost Referrals

Here are five ideas to increase your referral business without incurring a big hit to your bottom line like some other common lead sources.



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3 tired real estate excuses agents need to drop

3 tired real estate excuses agents need to drop

3 Tired Real Estate Excuses Agents Need To Drop

There are lies we tell ourselves, and they inhibit our mindset and business. Here are the top 3 excuses real estate agents need to drop.



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Snapchat for real estate: The complete guide to geofilters, maps and ads

Snapchat for real estate: The complete guide to geofilters, maps and ads

Snapchat For Real Estate: The Complete Guide To Geofilters, Maps And Ads

Snapchat helps real estate agents make connections through authentic video interaction. Learn the ins and outs of Snapchat here.



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Friday 28 July 2017

Time management: Why a clean ‘no’ is better than an unsure ‘yes’

Time management: Why a clean ‘no’ is better than an unsure ‘yes’

Time Management: Why A Clean 'No' Is Better Than An Unsure 'Yes'

Feeling overwhelmed? Are there not enough hours in the day to accomplish what you need to get done? Take a closer look at how you use your time. In this video, Rachel Adams goes deeper into why embracing the clean "no" is better for you and the people in your life.



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Rental site Zumper launches Zumper Select, a rental brokerage service

Rental site Zumper launches Zumper Select, a rental brokerage service

Rental Site Zumper Launches Zumper Select, A Rental Brokerage Service

What's the real estate industry's worst nightmare? That Zillow Group launches a real estate brokerage, of course. Zillow Group has vowed never to do this, but a new service from rental listing site Zumper serves as a reminder that the temptation to slide into the brokerage business can be tough to resist for some property-search sites.



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What are the most recognized brands in real estate?

What are the most recognized brands in real estate?

What Are The Most Recognized Brands In Real Estate?

For the 19th consecutive year, Century 21 (C21), the iconic real estate franchise operation with the gold coats, has claimed the top spot in Millward Brown’s 2017 Demographic Ad Tracking Study. According to the market research firm’s survey of 1,200 recent homebuyers and sellers, who were asked to list the names of any realty agencies they’ve seen, C21 was the brand with the most consumer awareness.



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65+ tips from industry pros on how to be successful in real estate

65+ tips from industry pros on how to be successful in real estate

65+ Tips From Industry Pros On How To Be Successful In Real Estate

When you're starting out in real estate, you wake up every day hoping and praying for success. You’re trying new things on the daily.



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Run your indie brokerage like a Silicon Valley tech company

Run your indie brokerage like a Silicon Valley tech company

Run Your Indie Brokerage Like A Silicon Valley Tech Company

Andrew Flachner is co-founder and CEO of RealScout. RealScout combines revolutionary buyer data driven listings tools and industry-best home search experiences to help you win and sell more listings.



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4 ways relocation experts aid out-of-town buyers

4 ways relocation experts aid out-of-town buyers

4 Ways Relocation Experts Aid Out-Of-Town Buyers

Companies are partnering with real estate agencies that specialize in relocation. Find out what relocation experts have to offer out-of-town buyers here.



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Thursday 27 July 2017

Busting inventory myths: Why aren’t there many homes on the market?

Busting inventory myths: Why aren’t there many homes on the market?

Busting Inventory Myths: Why Aren't There Many Homes On The Market?

Ralph McLaughlin With eager homebuyers and their agents plagued by low inventory all over the county, Trulia chief economist Ralph McLaughlin decided to take a closer look at the popular explanations for the problem and bust some inventory myths. As he put it: "Everyone agrees the U.



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Redfin threatened with legal action by former CEO on eve of IPO

Redfin threatened with legal action by former CEO on eve of IPO

Redfin Threatened With Legal Action By Former CEO On Eve Of IPO

Redfin has been threatened with legal action by its former CEO on the eve of its IPO. The high-tech brokerage, which is expected to raise over $100 million when it goes public on Friday, received a letter on July 24 from David Eraker that "asserts a variety of claims" against Redfin director Paul Goodrich and Redfin investor Madrona Venture Group, Redfin disclosed in an updated SEC filing.



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August Home, maker of smart locks, closes $25M in Series C funding

August Home, maker of smart locks, closes $25M in Series C funding

August Home, Maker Of Smart Locks, Closes $25M In Series C Funding

Smart lock provider August Home is gearing up to boost the reach of products that turn smartphones into "a command center for the front door." The startup has closed a $25 million Series C funding round, highlighting the growing adoption of technology that can streamline property showings, including visits by homebuyers unescorted by agents.



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What real estate agents can learn from two tech disruptors

What real estate agents can learn from two tech disruptors

What Real Estate Agents Can Learn From Two Tech Disruptors

Here are three tips from real estate tech disruptors who have built their companies by combining their backgrounds and real estate knowhow.



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8 things homesellers risk when they sell without a real estate agent

8 things homesellers risk when they sell without a real estate agent

8 Things Homesellers Risk When They Sell Without A Real Estate Agent

Selling a home without a real estate agent is like handling your own legal matter. Here are 8 things homesellers risk without an agent.



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Wednesday 26 July 2017

‘First’ marketing service will now set up appointments with likely sellers

‘First’ marketing service will now set up appointments with likely sellers

'First' Marketing Service Will Now Set Up Appointments With Likely Sellers

Having a sense of which of your contacts might want to list their homes soon is one thing; clinching appointments with these prospective sellers is another. First -- a startup that predicts who in an agent's "sphere of influence" is most likely to transact in the coming months -- is now offering to take this work off an agent's hands.



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Meet Danielle Hale, realtor.com’s new chief economist

Meet Danielle Hale, realtor.com’s new chief economist

Meet Danielle Hale, Realtor.com's New Chief Economist

Danielle Hale Danielle Hale has been an economist researching the housing industry for almost a decade; she was incredibly helpful with shaping Inman's deep dive on the home listing shortage earlier this year as the managing director of housing research for the National Association of Realtors (NAR). So it's perfectly appropriate that she'll be joining a panel on stage at Inman Connect San Francisco to talk about that story and the lack of invent...



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Real Geeks acquired by Fidelity National Financial

Real Geeks acquired by Fidelity National Financial

Real Geeks Acquired By Fidelity National Financial

Fidelity National Financial has agreed to acquire Real Geeks, a customer relationship management (CRM) and marketing system for real estate agents. The acquisition marks another step by Fidelity into real estate, coming after it purchased CINC (Commissions Inc.)



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How can brokerages save money and stay competitive?

How can brokerages save money and stay competitive?

How Can Brokerages Save Money And Stay Competitive?

Thad Wong, co-founder of @properties, says the biggest change for brokerages right now is a major movement toward reducing costs.



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How many Starbucks coffees would it take to cover a new home’s down payment?

How many Starbucks coffees would it take to cover a new home’s down payment?

How Many Starbucks Coffees Would It Take To Cover A New Home's Down Payment?

How many Starbucks coffees would it take to pay for a down payment on a new home? Let's use Alexandria, Virginia, as our example. According to Starbucks pricing, a Grande Starbucks Cappuccino costs $3.



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Tuesday 25 July 2017

Crazy Sh*t In Real Estate: Blood, sweat and maybe a few tears

Crazy Sh*t In Real Estate: Blood, sweat and maybe a few tears

Crazy Sh*t In Real Estate: Blood, Sweat And Maybe A Few Tears

Reposted with permission — show notes and credits here. Sometimes, being a real estate agent means sticking it out for clients in the most dire situations.



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Meet the 15 startups selected for the 2017 Realogy FWD Summit

Meet the 15 startups selected for the 2017 Realogy FWD Summit

Meet The 15 Startups Selected For The 2017 Realogy FWD Summit

So many real estate tech startups are popping up that it can be difficult to figure out which ones are worth paying attention to. Since 2013, Realogy -- the operator of real estate brands including Century 21, Coldwell Banker and Better Homes and Gardens Real Estate -- has helped by hosting an annual contest that features a batch of tech products for real estate agents.



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Security breach at Keller Williams compromises associate information

Security breach at Keller Williams compromises associate information

Security Breach At Keller Williams Compromises Associate Information

How long should a franchisor hold onto an agent's personal information after that agent has left the franchisor for different pastures? That's a question many former Keller Williams agents are asking themselves after they received notice last week that a "security incident involving the personal information of some of current and former associates" could have compromised their personal information. One associate, who left the company in late 2008...



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The Inman Files: When real estate vs. tech hit rock bottom

The Inman Files: When real estate vs. tech hit rock bottom

The Inman Files: When The Real Estate Vs. Tech Clash Hit Rock Bottom

I'm working on a new weekly email featuring my thoughts on the industry and more. Check out last week's here ("Pocket listing + dual agency = home sale horror story").



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How real estate agents keep their cars looking sharp

How real estate agents keep their cars looking sharp

How Real Estate Agents Keep Their Cars Looking Sharp

Real estate agents spend a lot of time moving from one place to another -- and in many locations, that means hours behind the wheel every week. The line between a couple snacks on-the-go and disaster area of a vehicle is very fine.



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Gary Gold: What can you do today that’s great?

Gary Gold: What can you do today that’s great?

Gary Gold: What Can You Do Today That’s Great?

In this video, Gary Gold explores what real estate agents should be focusing on every day -- income-producing activities. Put the rest on the back burner.



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Monday 24 July 2017

How to build a network as a real estate agent in a brand new area

How to build a network as a real estate agent in a brand new area

How To Build A Network As A Real Estate Agent In A Brand New Area

In this post, we’re going to breakdown three essential tips you can use to build your network and become the top real estate agent in your new area.



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10 universal sales truths: Learn them and succeed in any service industry

10 universal sales truths: Learn them and succeed in any service industry

10 Universal Sales Truths: Learn Them And Succeed In Any Service Industry

Real estate agents who know and heed the 10 universal sales truths will excel in any service industry. Those who don’t will have a hard time making sales.



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The art of written communication: E-Male vs. Fe-Mail

The art of written communication: E-Male vs. Fe-Mail

The Art Of Written Communication: E-Male Vs. Fe-Mail

Men and women have very distinct differences in how they communicate, especially via email. Learn the differences and how to be intentional here.



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Win and close more buyers with an exclusive mortgage product

Win and close more buyers with an exclusive mortgage product

Win and close more buyers with an exclusive mortgage product

Real estate agents far and wide know financing challenges can make or break a deal, even if they have a preapproved buyer ready and willing to make a purchase.



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Keys to building your real estate reputation

Keys to building your real estate reputation

Keys to building your real estate reputation

Key takeaways: Effective online and offline marketing must be consistent Recognition is built over time and multiple channels In the pre-digital age, marketing was straightforward: you placed an ad in the newspaper and sent out postcards. All marketing was physical.



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Saturday 22 July 2017

Real estate market recap, July 17-21, 2017

Real estate market recap, July 17-21, 2017

Real Estate Market Recap, July 17-21, 2017

Check Inman every day for the daily version of this market roundup. Day-by-day market activity: Friday, July 21 Mortgage Rates Move Lower 30-year fixed-rate mortgage (FRM) averaged 3.



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Opendoor takes aim at Florida, posts jobs in Orlando and Tampa

Opendoor takes aim at Florida, posts jobs in Orlando and Tampa

Opendoor Takes Aim At Florida, Posts Jobs In Orlando And Tampa

Opendoor, an "iBuyer" that makes quick offers on homes and can close in days, is gearing up to expand to Orlando and Tampa, Florida. The expansion will mean squaring off in new markets against competitor OfferPad and Zillow Instant Offers, an iBuyer marketplace that includes OfferPad but excludes Opendoor.



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Does staging add value to the homeselling process?

Does staging add value to the homeselling process?

Does Staging Add Value To The Homeselling Process?

Between real estate agents, bloggers and HGTV, sellers are constantly hearing about the need to get creative to attract prospective buyers to their homes. Suggestions include filling the rooms with warm and inviting scents, providing the perfect lighting or playing up fun and interesting features.



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9 risks that could derail Redfin after it goes public

9 risks that could derail Redfin after it goes public

9 Risks That Could Derail Redfin After It Goes Public

Over more than a decade, Redfin has fought tooth and nail for a small fraction of market share -- and without turning a profit. Some analysts think the high-tech brokerage can quickly grow into a multibillion dollar company after its IPO, scheduled for July 28.



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