Saturday, 22 July 2017

Opendoor takes aim at Florida, posts jobs in Orlando and Tampa

Opendoor takes aim at Florida, posts jobs in Orlando and Tampa

Opendoor Takes Aim At Florida, Posts Jobs In Orlando And Tampa

Opendoor, an "iBuyer" that makes quick offers on homes and can close in days, is gearing up to expand to Orlando and Tampa, Florida. The expansion will mean squaring off in new markets against competitor OfferPad and Zillow Instant Offers, an iBuyer marketplace that includes OfferPad but excludes Opendoor.



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Does staging add value to the homeselling process?

Does staging add value to the homeselling process?

Does Staging Add Value To The Homeselling Process?

Between real estate agents, bloggers and HGTV, sellers are constantly hearing about the need to get creative to attract prospective buyers to their homes. Suggestions include filling the rooms with warm and inviting scents, providing the perfect lighting or playing up fun and interesting features.



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9 risks that could derail Redfin after it goes public

9 risks that could derail Redfin after it goes public

9 Risks That Could Derail Redfin After It Goes Public

Over more than a decade, Redfin has fought tooth and nail for a small fraction of market share -- and without turning a profit. Some analysts think the high-tech brokerage can quickly grow into a multibillion dollar company after its IPO, scheduled for July 28.



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How to outsmart instant offers with your own killer IO program

How to outsmart instant offers with your own killer IO program

How To Outsmart Instant Offers With Your Own Killer IO Program

In this multi-part series, we’ll unpack the realities of instant offer/iBuyer programs and show the opportunities you’re missing by not having one yourself.



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Why you’re missing out if you aren’t producing video

Why you’re missing out if you aren’t producing video

Why You're Missing Out If You Aren't Producing Video

Today’s world is digital. Consumers are inundated with digital devices, filled with social media, email campaigns and digital marketplaces.



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Put your lead generation on autopilot with Facebook Messenger ads

Put your lead generation on autopilot with Facebook Messenger ads

Put Your Lead Generation On Autopilot With Facebook Messenger Ads

Learn how to build a Facebook Messenger advertising campaign that will generate more homebuyer/sellers leads and deliver them right to your smartphone.



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Crazy Sh*t In Real Estate: What’s that smell?

Crazy Sh*t In Real Estate: What’s that smell?

Crazy Sh*t In Real Estate: What's That Smell?

Reposted with permission — show notes and credits here. Real estate agents help people buy, sell and lease their homes, but when do their services and responsibilities to the client end? A closing or a successfully sold property does not necessarily mean the agent's job is done.



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Friday, 21 July 2017

Boost Your Online Rep, Testimonials & Referrals with a Simple Automated Tool

Boost Your Online Rep, Testimonials & Referrals with a Simple Automated Tool

Boost Your Online Rep, Testimonials & Referrals with a Simple Automated Tool

90% of prospects will research you before they call. Do you know what happens when someone Googles YOUR name? Join us for an interactive demo of Reach150, a simple tool you can setup in 10 minutes to automatically generate testimonials and build up — and control — your online reputation.



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How bad could the appraiser shortage get, and what are the solutions?

How bad could the appraiser shortage get, and what are the solutions?

How Bad Could The Appraiser Shortage Get, And What Are The Solutions?

If you slept through all of 2016, then you might have missed the news that there weren't enough appraisers last year for the properties that needed appraising. Between falling interest rates (and subsequent refinancing by homeowners) and a mostly-recovered housing market, appraisers were in hot demand and appraisals could take weeks to line up -- in some parts of the country, appraisers were even able to charge a premium for timely work.



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Fannie Mae to ease lending standards: What’s that mean for homebuyers?

Fannie Mae to ease lending standards: What’s that mean for homebuyers?

Fannie Mae To Ease Lending Standards: What's That Mean For Homebuyers?

On July 29, Fannie Mae will activate an update to “Desktop Underwriter,” the software that analyzes borrower applications and grants approval -- “DU” in shorthand spoken with reverence or disgust throughout the industry. This update will make it easier for us to approve loans.



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Should real estate agents agree to host FSBO open houses?

Should real estate agents agree to host FSBO open houses?

Should Real Estate Agents Host FSBO Open Houses?

Selling privately can be tempting for entrepreneurial sellers who believe it takes little effort to offload their rapidly appreciating home, and FSBO sales are perhaps even more tempting in these low inventory conditions, with homes flying off the market like hotcakes. Even so, according to the National Association of Realtors' (NAR) 2016 Profile of Home Buyers and Sellers, for sale by owner properties (FSBO) are at a record low, currently repres...



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8 skills real estate agents need to reassess to stay on top of their game

8 skills real estate agents need to reassess to stay on top of their game

8 Skills Real Estate Agents Need To Reassess To Stay On Top Of Their Game

Disruptors are everywhere. Machine learning and artificial intelligence are examples of innovation that will supposedly make real estate agents as obsolete as travel agents.



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How to grow a real estate YouTube audience in 5 easy steps

How to grow a real estate YouTube audience in 5 easy steps

How To Grow A Real Estate YouTube Audience In 5 Easy Steps

Here are five easy steps real estate agents can take to maximize their channel and get more attention for their business on YouTube.



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How to beat big real estate teams and win listings as a solo agent

How to beat big real estate teams and win listings as a solo agent

How To Beat Big Real Estate Teams And Win Listings As A Solo Agent

Want to win listings more often but aren’t sure how to beat the big real estate teams that dominate your local market? Although it may seem like you’re fighting a losing battle when competing with big teams, you actually have some unique advantages as a solo agent that you can leverage to come out ahead. Recent guest Nicole Mangina has been in real estate for 21 years, and she’s learned how to win listings by showing sellers she offers several va...



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8 unavoidable truths about instant offer programs

8 unavoidable truths about instant offer programs

8 Unavoidable Truths About Instant Offer Programs

Instant offer/iBuyer programs are sprouting up all over, and they can be your real estate revolution if you'll accept and embrace these eight truths now.



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Thursday, 20 July 2017

Are you working hard for your real estate client — or just looking busy?

Are you working hard for your real estate client — or just looking busy?

Are You Working Hard For Your Real Estate Client -- Or Just Looking Busy?

Teresa Boardman contemplates what a “hardworking” agent is and whether agents are working hard for their clients or just keeping busy.



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Broker Connect will hone your brokerage’s edge over the competition

Broker Connect will hone your brokerage’s edge over the competition

Broker Connect Will Hone Your Brokerage's Edge Over The Competition

Sometimes being a broker feels like a series of tensions to juggle. Your agents want the best training, but they're independent contractors -- they also crave technology that you can't require them to use.



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Could empty nesters renting out spare rooms help ease housing shortages?

Could empty nesters renting out spare rooms help ease housing shortages?

Could Empty Nesters Renting Out Spare Rooms Help Ease Housing Shortages?

Are millennials seeking housing and baby boomers with empty rooms to rent out a match made in heaven? Trulia looked at the hundred largest housing markets in the country and crunched some numbers to figure out approximately how many empty bedrooms were in those markets, then looked at market rental rates to determine where these potential room-rental arrangement could be the most beneficial for both landlord and tenant. It published the results t...



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Where can first-time homebuyers catch a break?

Where can first-time homebuyers catch a break?

Where Can First-Time Homebuyers Catch A Break?

Although buyers at all levels are having a difficult time navigating affordability issues, first-time buyers seem to be hit the hardest. According to a recent study by Trulia Chief Economist Ralph McLaughlin, newbie homeowners are spending more than 40 percent of their income on a starter home -- 10 percentage points above the recommended maximum of 30 percent.



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Housing starts leap in June but shortage rages on

Housing starts leap in June but shortage rages on

Housing Starts Leap In June But Shortage Rages On

Skyrocketing home prices have plagued the real estate market for over a year with the only solution being an increase in housing starts and completions to bring prices back down. Residential construction has been on the uptick, but is it enough to make a difference for buyers? According to the U.



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Real estate agents can help buyers and sellers ‘MoveEasy’

Real estate agents can help buyers and sellers ‘MoveEasy’

Real Estate Agents Can Help Buyers And Sellers 'MoveEasy'

Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. MoveEasy is a comprehensive move management platform for agents to provide to clients via white labeling or referral.



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Why you have to stay competitive in an instant offer world

Why you have to stay competitive in an instant offer world

Why You Have To Stay Competitive In An Instant Offer World

We’ve established that instant offer programs are proven to work and a waste of time to fight against. What other mindsets must we change?



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Content marketing: The best tool an agent has to build a reputation

Content marketing: The best tool an agent has to build a reputation

Content Marketing: The Best Tool An Agent Has To Build A Reputation

Content marketing can help real estate professionals reduce their ad spend, improve their search visibility and brand, generate leads and attract referrals.



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Wednesday, 19 July 2017

Should real estate agents make name tags part of their daily routine?

Should real estate agents make name tags part of their daily routine?

Should Real Estate Agents Make Name Tags Part Of Their Daily Routine?

There are some occasions in which it’s appropriate to wear a name tag. If you’re going to a national event or a local chamber meeting — yes! But should real estate agents wear name tags on the daily? The question is: Does it increase your chances of getting business? Everyone is a possible client, so it does have the potential to increase brand awareness and get your name out there.



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Roofstock’s neighborhood ratings measure real estate investment risk

Roofstock’s neighborhood ratings measure real estate investment risk

Roofstock's Neighborhood Ratings Measure Real Estate Investment Risk

Neighborhood ratings can be tricky. Can you reduce a neighborhood to a number? To what extent is quality of life subjective? Roofstock, a website that lets investors find and purchase tenant-occupied single-family rental homes online, has taken a focused approach to the undertaking: It's scoring neighborhoods based on their estimated risk level for real estate investors.



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Why aren’t homebuilders building more homes?

Why aren’t homebuilders building more homes?

Why Aren’t Homebuilders Building More Homes?

Housing markets all across the U.S. are suffering from serious shortages of homes for sale, and this isn’t expected to change in the foreseeable future.



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Department of Housing and Urban Development offering $2 billion in homeless assistance grants

Department of Housing and Urban Development offering $2 billion in homeless assistance grants

Department Of Housing And Urban Development Offering $2 Billion In Homeless Assistance Grants

Homelessness is a problem for any community -- and the social and financial consequences that stem from a sizable homeless population can impact lifestyles, standards of living and home values. Well, here's some good news: A program that provides funding to state and local governments through the Department of Housing and Urban Development (HUD) for the purpose of ending homelessness has announced that it's making $2 billion in funds available.



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Chinese and Canadians are top foreign investors in U.S. real estate

Chinese and Canadians are top foreign investors in U.S. real estate

Chinese And Canadians Are Top Foreign Investors in U.S. Real Estate

Foreign buyers and recent immigrants have spent a record-breaking $150.3 billion on U.



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Inman announces another 12 sponsors for ICSF17

Inman announces another 12 sponsors for ICSF17

Inman announces another 12 sponsors for ICSF17

Tallahassee, Fla. (July 17, 2017) – Inman® announced 12 additional companies that will be sponsoring Inman Connect San Francisco, Aug. 7-11, 2017.



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The real estate agent’s epic guide to Snapchat

The real estate agent’s epic guide to Snapchat

The Real Estate Agent's Epic Guide To Snapchat

Snapchat is often characterized as a social media platform. That’s sort of accurate -- Snapchat is first and foremost a messaging platform like, Facebook Messenger or WeChat, that happens to have a very social component to it.



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Crazy Sh*t In Real Estate: Chase the dog or show the house?

Crazy Sh*t In Real Estate: Chase the dog or show the house?

Crazy Sh*t In Real Estate: Save The Dog Or Show The House?

Reposted with permission — show notes and credits here. Chase after your seller’s dog running down the street, or show the home to potential buyers? No one really thinks they’ll ever have to make this choice with the exception of today’s guest, Chris Donaldson.



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Tuesday, 18 July 2017

Why professional photography in real estate isn’t a ‘nice-to-have’ but a necessity

Why professional photography in real estate isn’t a ‘nice-to-have’ but a necessity

Why Professional Photography In Real Estate Isn't A 'Nice-To-Have' But A Necessity

There are a lot of real estate agents who do not hire professional photographers. Peter Lorimer of PLG Estates doesn’t agree.



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Behind the scenes of Lake Tahoe’s most expensive listing

Behind the scenes of Lake Tahoe’s most expensive listing

Behind The Scenes Of Lake Tahoe's Most Expensive Listing

Nestled in the cliffs of Lake Tahoe's glistening north shore is Crystal Pointe, a 5.14-acre legacy estate boasting 16,232 square feet of living space that includes the main residence, beach house, guesthouse and caretaker's apartment.



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ERA Express Sell designed to help agents win more listings

ERA Express Sell designed to help agents win more listings

ERA Express Sell Designed To Help Agents Win More Listings

For over 40 years, real estate franchisor ERA has formally promised thousands of homeowners that it would buy their homes if the brokerage's agents failed to do so on the open market. But not once during the last 15 years or so has ERA had to bite the bullet, said ERA CEO Sue Yannaccone.



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19+ real estate Snapchatters you can’t help but watch

19+ real estate Snapchatters you can’t help but watch

19+ Real Estate Snapchatters You Can't Help But Watch

Between the opportunities for authentic video, crazy filters, targeted geofilters — and now Snap Maps — Snapchat is where it’s at, just ask any millennial (or anyone trying to market to millennials). But the platform has grown beyond that niche usage.



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Why NAR thinks preserving ‘net neutrality’ is crucial for agents and brokers

Why NAR thinks preserving ‘net neutrality’ is crucial for agents and brokers

Why NAR Thinks Preserving 'Net Neutrality' Is Crucial For Agents And Brokers

You've probably heard the phrase "net neutrality" by now -- but do you know how the concept (or its disappearance) could affect your real estate business? In June, the National Association of Realtors (NAR) joined a coalition of businesses and public interest groups working to preserve rules surrounding the Open Internet, also known as net neutrality. Today, the trade organization filed comments with the Federal Communications Commission (FCC) ab...



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3 things your email marketing needs to convert leads

3 things your email marketing needs to convert leads

3 Things Your Email Marketing Needs To Convert Leads

Convert more real estate leads, earn more commissions and grow your business with a few simple adjustments to your email marketing practices. Steve Jolly, an agent who has perfected the art of email marketing, can explain how.



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6 trends that will ‘reshape’ the homeownership journey

6 trends that will ‘reshape’ the homeownership journey

6 Trends That Will 'Reshape' The Homeownership Journey

When the rate of homeownership is at a 50-year low -- but people of all ages and ethnic backgrounds continue to say that owning a home is part of their American Dream -- it's no wonder that real estate agents and brokers have questions about the future of homeownership. Mark Fleming and Odeta Kushi, economists at First American Financial Corporation, dug deep into the motivations and challenges of today's homebuyer for a new study, "Six Trends Po...



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Despite the economic upswing, are Americans dissatisfied?

Despite the economic upswing, are Americans dissatisfied?

Despite The Economic Upswing, Are Americans Dissatisfied?

Quiet on the surface, still. The 10-year T-note opened last week at 2.



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Monday, 17 July 2017

Let homebuyers ‘place’ homes on empty lots with Clayton’s new augmented-reality app

Let homebuyers ‘place’ homes on empty lots with Clayton’s new augmented-reality app

Let Homebuyers 'Place' Homes On Empty Lots With Clayton's New Augmented-Reality App

Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. Home Previewer by Clayton is an augmented reality-based app that lets users view and tour a new home on vacant land.



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Gary Gold: 5 ways to get a great buy in a seller’s market

Gary Gold: 5 ways to get a great buy in a seller’s market

Gary Gold: 5 Ways To Get A Great Buy In A Seller’s Market

Great deals are rarely listed on the MLS as a great deal -- especially in a seller's market. They are often deals that have been crafted through the strategic efforts of the buyer’s agents and listing agents.



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Branding with your name in real estate? Come on, you can do better than that

Branding with your name in real estate? Come on, you can do better than that

Branding With Your Name In Real Estate? Come On, You Can Do Better Than That

Effective branding is at the heart of virtually every successful business, yet it is a rarity in the real estate industry. If you’re branding your business with your name, it may be time to take a different tack.



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11 things sellers should do once the for sale sign is in the ground

11 things sellers should do once the for sale sign is in the ground

11 Things Sellers Should Do Once The For Sale Sign Is In The Ground

The sellers have decluttered, painted, made repairs and spiffed up the landscaping. The curb appeal is at its best.



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Why switching websites is more costly than you think

Why switching websites is more costly than you think

Why switching websites is more costly than you think

Real estate brokers and agents have a plethora of CRMs to choose from, and even more website providers. But before you switch, make sure the change-up won’t leave your contacts and data wafting in the wind without the features they’ve come to know and love in your current systems.



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Why making the personality connection is critical for cold calling

Why making the personality connection is critical for cold calling

Why Making The Personality Connection Is Critical For Cold Calling

Understanding the personality type of the person on the other end of the phone can create rapport and fuel relationships in real estate.



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Saturday, 15 July 2017

The week in real estate industry deals: July 10-14, 2017

The week in real estate industry deals: July 10-14, 2017

The Week In Real Estate Industry Deals: July 10-14, 2017

Mergers, integrations, acquistions, partnerships and more



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Top 10 posts from last week

Top 10 posts from last week

Top 10 Posts From July 10-14, 2017

Here were the most popular stories on Inman this past week:



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Real estate market recap, July 10-14, 2017

Real estate market recap, July 10-14, 2017

Real Estate Market Recap, July 10-14, 2017

Here's what happened this week in the real estate market:



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Daily market update: July 14, 2017

Daily market update: July 14, 2017

Real Estate Daily Market Update: July 14, 2017

We'll add more market news briefs throughout the day. Check back to read the latest.



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10 highly salable factors of a real estate property

10 highly salable factors of a real estate property

10 Highly Salable Factors Of A Real Estate Property

Can you identify a highly salable property at the get-go? Follow these tips and boost a home's salability even more for the best possible yield.



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