When happy hour is market power: Agent’s social club heats up Miami neighborhood
When Happy Hour Is Market Power: Agent's Social Club Heats Up Miami Neighborhood
Agent and marketing enthusiast Elliot Machado, who lives near the Miami neighborhood of Brickell with his wife, has come up with a way to both serve and nurture his lucrative market of young professionals and get his name out there. The magic happens through an unconventional social club -- the Brickell Scoop -- an alternative after-hour social scene that’s led him to foster more business relationships, earn more listings and close more sales.
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