Use programmatic advertising to intelligently target homebuyers online
Use programmatic advertising to intelligently target homebuyers online
The way today’s digital-savvy consumers search for homes is no surprise. While the latest National Association of Realtors Profile of Home Buyers and Sellers shows that a majority of millennials and Gen X buyers use a real estate agent to buy a home, it also shows that more than nine in 10 homebuyers use the internet in their home search.
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